The uniforms were released with the slogans ‘West Virginia Mined” and ‘Built on Bravery’ in recognition of the working life of a miner and symbolizing the characteristics imbued in all Mountaineers.

The Coal Rush uniform joins other mining-related traditions and symbolism at Milan Puskar Stadium and the University itself, ranging from the "Mountaineer Mantrip" player-walk into the stadium, the piece of coal touched by each player as they enter, and the buildings on campus bearing the names of coal industry stalwarts.

For generations miners have gone to work each day to provide the energy and steel America needs to run our economy and build our great country. Coal mining and coal miners have defined West Virginia culturally and societally throughout our history and we will continue to make substantial contributions into the future.

As an industry, we are appreciative of this acknowledgement of coal’s role in shaping our state and people, and we thank West Virginia University for this unique recognition.

Let’s Go Mountaineers!