A new round of Friends of Coal radio and television ads are being created that will launch with the beginning of the fall football season. The radio ads will feature FOC spokesmen and former WVU and Marshall football coaches Don Nehlen and Bob Pruett. The initial ads will focus on the Friends of Coal Bowl.

Future ads will also focus on the six annual scholarships – three at each school – funded by the bowl. A new television ad(s) that will also be launched on the web is also being developed that will focus on the scholarships and the commitment the industry has to education.